In a conventional advertising agreement, one party hires the other to create and place promotional content for some specified duration of time and the amount of content may vary between a single page to thirty pages or more depending on how complex and how much content the agency’s task involves. The advertisement agreement needs to set out the responsibilities and terms of creation and ownership and approval and payment of the advertising agency and the advertiser.The advertising agreement needs to state who would be the final authority when it comes to ideas and actual creation of the advertising campaign. An important point that should not be overlooked is to specify who it is who owns the advertising that has been created and this should be spelt out in the correct language as is necessary with regard to copyright laws. Another feature of the agreement is to state where and what medium the advertising agency shall use to advertise and whether fees for booking or prior agency relationship are involved. There should also be specified the deadlines and timelines for creating, submitting and approving of the content which should be clearly stated in the agreement so that both parties are in agreement as to the dates and be aware of them.The advertising agreement should explicitly put forth the party that is to be held liable for any mistakes in the text of the advertisements and/or in the running of the advertisements with regard to time and placement. The advertisement agency would prefer that the advertiser be held responsible for giving his or her approval of the text and for proofreading and does not hold the advertising agency responsible for these tasks. The party that contributes text or graphics will need to warrant that its content is not infringing the rights of a third party which really means that all content is original and also, the agency should ensure that the agreement sets aside all warranties that may be implied by the Uniform Commercial Code in its state.Also, the agreement must have a provision stating that a contributing party’s content that infringes the rights of other parties should be indemnified by such party. The meaning of indemnification is that if a non-creating party is sued by a third party for infringement of copyrights or some other infringements then the party that created the content will have to reimburse to the non-creating party all costs and expenses that are a result of such infringement.The advertising agreement is readily available in the market and finding one should not pose any problem as there are many vendors who specialize in such documents and for a few dollars one may obtain a completely researched and well formed advertising agreement. There is no need for researching and creating one from scratch as buying these documents provides an avenue for obtaining comprehensively created solutions that have had experts draft them and they are suited for all manner of use. Spending a few dollars, one could reap great benefits as there is plenty to be saved in terms of time, money and cost and being tailored to suit individual requirements.
As we move further and further into the 21st century, we find that mobile devices are getting smarter and more useful to users. Take the case of mobile advertising networks that work as a system to deliver solutions so that it optimizes a company’s advertising strategies, besides also tracking analytics and maintain a web of applications that deliver quality results across a spectrum of platforms including video and the Internet. This advertising mode first made its appearance with the coming of the iPhone, which has proved to be the star of the advertising.The mobile advertising network is poised to excel along with the widespread usage of smartphones. These days, this form of advertising can be studied under three kinds of categories:• Blind networks: As far as advertisers, publishers and impressions go, this form of advertising is considered the largest and generally works on the basis of CPC. These mobile advertising networks have options to target specific content channels but do not allow advertisers to opt for specific websites. The advertising networks that fall under this category are BuzzCity, Adfonic, AdMob, Madvertise, Admoda or Adultmoda and Mojiva.• Premium blind networks: This form of advertising networks is generally mid-sized and gives newspapers, operator portals and broadcasters a higher premium. So, it’s not surprising that they bring in a higher percentage of brand advertising on the basis of CPM. In this category, you can choose either semi-blind or blind targeting with options to search and display advertisements or go in for particular spots on sites that you choose. These include Hunt Mobile Ads, Madhouse, Millennial Media, xAd, Greystripe and Jumptap.• Premium networks: These mobile advertising networks are popular with big brand advertisers willing to pay top prices to get prime locations on premium networks with a CPM pricing model. They usually offer superior direct sales and support and a multitude of targeting options. Well-known in this category are Mobile Theory, YOC Group, Hands, NAVTEQ Media Solutions, Microsoft Mobile Advertising and Advertising.com or AOL.In order to choose a good network for your business model, do the following:Check that your network has an extensive reach, locally: Is your advertising network able to connect with local business advertisers? In fact, your network should be serving about 60%-70% of local mobile search applications.Does your network specialize in localized content? If yes, your network will serve ads directly to his local customers. Your ads should be reaching people according to their ZIP codes as far locally as possible, rather than at city level so that they are relevant in a given context and locally too.Does your network offer Search and Display Advertising? You’re sure to get SMS and display ads on your advertising network, but what about Search and Display advertising? Ideally, your mobile advertising network should offer you both.Other features of your network include:• An analysis of your target audience and your campaign objective.• Finding out if your ads can be bought on a CPM or CPC basis. You can choose the one you want according to your budget.